Page One: Inside the New York Times (2011)

...(Twitter) the real value of this service is listening to a wired collected voice. The media wasn’t the message, the messages are the media.

The economic of this business has always been that required both advertising and payment from reader, and for the last 15 years (by 2011) on the internet that we sort of pretend that that wasn’t true. This is the end of pretending... Information, historically, was not free. You’d pay for it in one way or another.